Instagram ads are a great way to drive traffic to your business website and get more customers. They’re also a cost-effective way to reach a large audience and increase engagement on your account.
You can create a variety of different types of Instagram ads, but there are a few key things you should know before you get started. For example, you should choose a CTA (Call-to-Action) that will direct users to the product page or app they’re looking for on your website. You should also plan out your ad content to ensure that it will be appealing to the right people.
Your ad should be sized correctly to display in the full-screen feed on Instagram. To do this, you should follow Meta’s guide for ad sizing on Instagram and upload the correct ad assets to your account.
The most common ad format on Instagram is the photo or video ad. However, you can also use carousel and slideshow ads if you want to showcase multiple products or services in one ad unit.
Creating an ad on Instagram is pretty simple and straightforward. First, you need to make sure your Instagram account is either added to your Business Manager or connected to your Facebook page. Once you’ve done that, you can log in to your Facebook Ads Manager and click ‘Create’ on the ad.
Next, you’ll need to decide your ad objectives and the time frame in which you’re willing to run the campaign. You can then set a budget and the people you’re trying to reach.
Once you’ve completed all the above steps, your ad will be ready for a test. This will allow you to see how your ad is performing and whether or not it’s reaching the right audience at the right time. You’ll then be able to change the budget and target, or remove any ads that aren’t performing as well.
It’s worth remembering that you should test several ad variations to make sure that each ad performs as well as possible. This allows the algorithm to show you what works best so that you can improve the performance of your campaign over time.
In addition to testing ad variations, you’ll also want to check the performance of your ads at regular intervals. It’s important to check your ad’s CTR (click-through rate), conversions, and the total spend on the ad.
The best part about using Instagram to promote your business is that you have complete control over how much you’re spending on your ads. You can set a daily or lifetime budget, and you’ll be able to track your campaigns in real-time.
You can also track your ad’s engagement on the ad page itself, so you can see how many views your ad gets, what the comments are and how many people like your ad. By keeping an eye on these metrics, you’ll be able to make better decisions about your next ad campaigns and get more return on investment from your advertising efforts.
