Google My Business is one of the best ways for local businesses to increase their visibility online. It’s free to set up, and offers many useful features to help you manage your online presence.
To create your account, sign in to your Gmail account or AdWords login and password. If you don’t have a Google account, you can also create a new one from the sign-up page.
Once you have an account, you can start to add your company information and images to your profile. Adding high-quality photos will enhance your online profile and make it easier for people to identify your business.
Step 1: Enter your business name and primary category
Having an exact business name will ensure that customers can find you easily, and it’s one of the first things they see when they search for your business on Google. You can also add other relevant business information, like your business hours and phone number.
Step 2: Give your company address
Google requires that you provide a physical location for your business, so don’t use a PO box. This is because it will not verify your business if it doesn’t have a physical address.
You can choose whether you want to show your business address on the map, and you can even change the location if it has changed. If you have multiple locations, you can add each separately or import a list of addresses from another source.
Step 3: Update your address
If you’ve made any changes to your business’s location, it’s a good idea to update your Google My Business account. The updated address will appear in Google’s maps and search results. You may need to wait a few days for the updates to be published.
To add a physical address to your Google My Business, you need to log in to your business account and click on the “Add location” button. This will show a map with a red pin at your location. If you’re not sure where your location is, you can click on the map to get a detailed view.
It’s important to note that you can’t choose more than one business location for each metropolitan area, so if you have more than one business in a single city, be sure to create separate profiles for each one.
Step 4: Add your services
Once you’ve verified your business, you can begin to add a variety of different services to your profile. The more services you offer, the more likely it is that customers will find you on Google.
This will help you increase your online visibility and improve customer engagement. You can even add keywords to your service listings, so that people searching for the products or services you offer will be able to find you.
You can also use your Google My Business account to promote special deals or updates. For example, if you’re a restaurant, you can set up a link to your online menu, so customers can order food without having to call you directly. This is a great way to generate more leads, as long as you’re offering them a worthwhile deal.